SM-Stratagem Insights

Ecommerce sample report

The Giving Movement Demo Performance Report

This ecommerce account generated AED 154.5K across 500 orders. Activewear leads revenue, Website is the dominant acquisition channel, and Dubai contributes the largest geographic share. The immediate opportunity is to turn one-off buyers into repeat buyers while reducing channel concentration.

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Sample metrics

Revenue

AED 154.5K

500 orders processed

Average Order Value

AED 309.0

481 unique customers

Repeat Customer Rate

4.0%

19 repeat buyers

Top Channel

Website

AED 85.1K

What this sample shows

Leading category

Activewear generated the highest revenue share and should anchor monthly campaign planning.

Channel concentration

Website currently drives the largest share of revenue. That is useful for scale but creates dependency risk.

Geographic focus

Dubai is the strongest geography and should inform localized inventory and performance marketing.

Recommended actions

Double down on Activewear with campaign calendars tied to its strongest cities.
Build retention automations for repeat customers to lift the current repeat rate of 4.0%.
Use Website as the benchmark channel and trim spend in weaker-performing channels.

Sample data excerpt

This HTML preview exists so buyers and search systems can understand the structure of the reporting output without relying only on gated pages or downloadable files.

CityDateChannelProductCategoryOrder_IDQuantityUnit_PriceCustomer_IDCustomer_TypeTotal_Revenue
International2024-11-23WebsiteSustainable HoodieCasual WearTGM-100001250C-9935New176
Dubai2024-08-04Instagram ShopEco-Friendly Yoga SetActivewearTGM-100011385C-4257Returning308
International2024-12-25WebsiteBamboo Socks SetAccessoriesTGM-10002175C-3615Returning63
Dubai2024-06-23WebsiteOrganic Cotton T-ShirtCasual WearTGM-100031150C-2584New188
Dubai2024-06-25WebsiteLimited Edition HoodieLimited EditionTGM-100041420C-7201New438