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The public demo is intentionally limited to the two strongest service-first verticals for this MVP: ecommerce and real estate.

REAL ESTATEJan 2024 to Dec 2024

Betterhomes Demo Performance Report

This real estate account processed 150 transactions worth AED 422.6M in total property value and AED 9.0M in commission. Dubai is the dominant market, Website Leads is generating the most commission, and Palm Jumeirah Villa is your highest-value product line. The immediate leverage point is to improve speed-to-close while replicating the best-performing area and lead source patterns.

Total Property Value

AED 422.6M

150 closed transactions

Commission

AED 9.0M

Website Leads leads

Average Property Value

AED 2.8M

Palm Jumeirah Villa is the top property type

Average Days to Close

61

Dubai is the leading area

Monthly Trend

How performance moved across the reporting period.

Category Mix

Top revenue/value drivers by category or property type.

Channel Performance

Where value is being won right now.

Regional View

Where momentum is concentrated geographically.

Analyst Insights

Area concentration

high

Dubai is the strongest revenue area and should anchor broker allocation and campaign planning.

Lead source quality

medium

Website Leads is producing the most commission value and should be protected and scaled.

Cycle-time pressure

medium

Average days to close currently sits at 61. Faster qualification and stronger follow-up would improve monthly cash velocity.

Recommendations

  • Allocate more business development effort to Dubai because it is currently producing the highest value concentration.
  • Scale Website Leads with a tighter lead-to-close playbook because it is generating the most commission value.
  • Reduce the average closing cycle from 61 days by prioritizing faster-moving transaction segments.

Watch-outs

  • Average days to close is above 60 days. Tighten qualification and follow-up cadence to improve velocity.
  • More than half of transaction value is concentrated in Dubai. Build a second strong area to reduce concentration risk.

Top Items

BH-70102

Palm Jumeirah Villa • 72 days to close

AED 8,799,102

BH-70026

Palm Jumeirah Villa • 50 days to close

AED 8,731,520

BH-70038

Palm Jumeirah Villa • 43 days to close

AED 8,727,456

BH-70141

Palm Jumeirah Villa • 72 days to close

AED 8,668,133

BH-70131

Palm Jumeirah Villa • 78 days to close

AED 8,658,987

Uploaded Data Preview

AreaAgent_IDCategoryClient_IDClose_DateCommissionLead_SourceDays_to_CloseProperty_TypeProperty_ValueTransaction_IDProperty_Subtype
DubaiA-806RentalCL-39932024-01-296080Website Leads89Annual Rental - Abu Dhabi121600BH-70000Apartment
DubaiA-665RentalCL-53542024-11-297092Property Portals47Annual Rental - Dubai141850BH-70001Apartment
SharjahA-635RentalCL-31712024-02-167850Walk-ins49Annual Rental - Dubai157000BH-70002Apartment
DubaiA-200RentalCL-86062024-02-017091Referrals64Annual Rental - Dubai141827BH-70003Apartment
DubaiA-185SalesCL-82402024-01-27169280Website Leads60Palm Jumeirah Villa8464025BH-70004Villa
DubaiA-695SalesCL-11572024-04-1140338Website Leads57Downtown Dubai Apartment2016947BH-70005Apartment